I published one of my top iOS apps as an Android apps last year and was disappointed with the results. It made a few dollars a day and came nowhere close to its iOS counterpart (less than 30x). Last week though, I made a small change that boosted sales 10x. Braydon, a top app developer friend, recommended that I use Google Play's auto-translate feature to translate my app's metadata into several languages. It's actually as easy as selecting the languages and clicking a button. It's a feature that I completely skipped over, yet immediately boosted sales 5-10x per day.
This is how easy it is to translate into Russian. Check 2 boxes and click OK.
A few lessons here:
1) There are thousands of contractors on Elance ready to out-bid each other for your Android app. I found a contractor that charges less than $100 per app. This means that I only need 50 sales EVER on my $2.10 apps to make a profit.
2) Take the time to learn all the features when you switch to a new platform. I've been missing out on $1000+ per month because of Google's auto-translate feature.
3) Reach out to other developers as much as possible. For my first 1.5 years in the App Store I was completely on my own. Luckily, now I'm part of a mastermind group with other top app developers.

Note: Although Android apps can be a good diversification, I highly recommend iOS over Android. 

Spencer Costanzo
 


Comments

Max
02/04/2013 4:13pm

Hi Spencer
Do you translate metadata in App store?

Reply
Spencer C.
02/04/2013 4:27pm

On iTunes I've only tried translating metadata once. The difference is that you have to pay a translator with iOS. I guess you could also use Google translate if you'd like.

Reply
Paul
02/04/2013 11:12pm

Hi Spencer what top developer group have you joined? Is it a group on Facebook that I can join?

Reply
Spencer C.
02/04/2013 11:14pm

Hey,

It's a closed mastermind group for top app developers. If you're a top app developer you can be considered. Are you?

Reply
Max
02/05/2013 5:51am

Hi Spencer
How can know If I'm a top app developer?.

Reply
Spencer C.
02/06/2013 4:38pm

Do you have successful apps? Do they generate significant revenue? Do you have apps in the Top 200 in their category?

Reply
Max
02/10/2013 5:50pm

I think google uses his translator for translate the metadata fast right?

Reply
Spencer C.
02/10/2013 10:56pm

I'm not sure, but I assume that it's just a Google Translate.

Reply
max
02/11/2013 11:58am

So, the text translated have poor quality ? You don't get bad comments?

Reply
Spencer C.
02/11/2013 3:19pm

I'm not sure as I don't speak the languages that it translate to. The idea is that it's certainly better for those in foreign countries to have some translation as opposed to english-only.

Reply



Leave a Reply